Evaluation Six

Evaluation Five

Evaluation Four

Evaluation Three

Evaluation Two

Evaluation One

Final Magazines

Before...After (Comparing Layouts)

After receiving feedback the layout on the left is preferred. Firstly the initial eye contact and how you read the cover is from left to right and with the circle being on the left it doesn't follow through the normal way you would read it. The circle on the left also covers up part of Eve's arm and looks too big for the page as it's pushing the artist back. It also emphasizes that the circle is bigger than Eve's head which doesn't look good because she's being overpowered and it makes her less obvious and forward. With the circle on the right, you are able to see the bracelets on Eve's arm, which is part of the clothing I've chosen as it's part of personality/image. Another thing you can notice is the burnt orange colour.  On the left one, the colour is in a zigzag shape which covers the whole cover which works well and looks better. On the right one, the burnt orange colour is 'clumped' at the top section of the page. This divides the page and also the three colours that I've used.

LOOKING AT THE MAGAZINE ON THE RIGHT

In the top section of my magazine the three colours used are:

• Orange,
• Black and
• White

In the below section of my magazine the three colours used are:

• Light brown,
• Black and
• White

and this doesn't equal out the cover. From my feedback a majority of my improvements consisted of minor tweeks and with this I've found it difficult to work out a good layout. With the additional writing added (as part of feedback) I've found it hard to position it correctly on the page so that it doesn't look too cluttered. This is what made me completely change the layout. I'm planning to move the barcode onto the right hand side of the page which will be beneath the circle, so that I can put the writing on the left hand side and this should help with the page layout and it should look more professional.

Other changes I'm going to make are:

• 'ARTISTS INSIDE' non italic,
• Circle on the right side of the page,
• The orange writing back into the original position,
• Move the writing into a similiar layout to the orginal,
• Move the barcode,
• Redo some of the coverlines to avoid any pixalation when printed.

Experimenting With Layout

Part of my feedback was to add more writing. With this I have tried out a new layout in order for the extra writing to fit in well with the cover. I will ask for feedback on whether I should stick to this new layout or not. I've put the circle on the left hand side rather than the right. Then I've moved the writing around the page. This isn't final as I still have to 'tweek' a few bits, such as the writing and also the positioning of it.

Inspiration

Through the feedback I have learnt to analyse every little detail. As my images were mentioned in the feedback I've looked at them in a lot more detail so that I can be sure they represent my artist in the correct way and do not give off any false or wrong effects. I've decided to show the inspiration for why I've chosen the Clothing, poses and editing. All the images are of music artists. You will be able to link these images with my shots.

Image one = CD cover shot

Image two = Microphone shot on DPS
Image three = Developed microphone shot as she's sat down. Notice this on my DPS.
Image four = Leather clothing portrays mystery and confident. Notice the leather shorts on my DPS
Image five = Kesha, an inspirational artist that I've looked at from the start. She represents personality through music which is what I've also wanted to achieve. I've loved her style and used that as inspiration and this is what determined the personality of my artist. Notice her leopard print coat, I used one for Eve on my DPS.
Image six = Notice the leather clothing again. But also the shot, which is similar to mine on my front cover.
Image seven = I used this on my contents page mock ups. From peer feedback, the black and white image was popular and the preferred contents too. I've used black and white images on my DPS. Also the shot does not have eye contact with the camera/reader, I've also done this on my DPS to help present personality.

Looking at feedback

 Some of the advice given to improve my front cover was to maybe change the image. I decided to keep the original image and just follow through the editing of making it sharper. The reason I didn't want to change the image was decided through looking at front cover images's of two Q magazines that portray the effect I want with mine. Firstly in the Florence magazine ,the image is fierce but not in your face as it's a long shot and is further back on the cover. It fits Florence perfectly, however it doesn't suit Eve T's personality. I feel if Eve has a picture similar to Florence for the front cover, she won't catch anyone's eye. This is because she's new and isn't being 'put out there'. Instead she's holding back and it will make Eve seem shy. It's won't help her on 'her road of fame' and this isn't how an artist should be promoted (unless they are well known). For example, Florence is well known AND the image is portraying a different side to her, therefore people will instantly want to buy this. Whereas if my cover is similar to this, people will not look at it twice. With the Kasabian cover, their more forward which will be easily spotted by people. It reaches out to the reader. That's what I need for Eve so that people will look at it and think 'whose that?' rather than just glancing and not bothering to buy it. Therefore you have to consider the fact she's new, so it's vital to carefully think about the pose, shot and clothing and I'm completely happy with how it is. It reflects her personality and promotes her well.

As you can see below, I've experimented a different shot (long shot) with Eve and straight away you can notice that this kind of shot doesn't work. The impression I get from it and what I think other people will get is 'who is she and why is posing like that.' This is definitely not the right impression, she needs to be welcoming yet reflect her personality too. Therefore I've chosen to stick my medium shot. 

 

Magazine Publisher Logo

Through research, I've found two publishers. They were quick to find and were recognised by the people I asked which speaks to me as the most popular publishers. What I found when looking at the websites was the wide range of media that the publishers brand.

IPC MEDIA

IPC MEDIA is a leading publisher in the UK. It produces over 60 media brands, an example of a magazine is NME. It targets three core audiences. These are men, mass market women and upmarket women.
The design uses letters rather than imagery to portray the publisher. I've used this too.

EMAP

Emap has been successful through on-line and off-line publications, conferences, awards, exhibitions, festivals, data and intelligence services. They cover all aspects of digital media, particually broadcasting, advertising and film. Their success is seen in the UK and Internationality.
There design uses simple letters on a bold background which stands out.

MY MAGAZINE PUBLISHER LOGO

The inspiration for my design came from my initials, followed by the idea of my target audience. My audience is aimed at men and women of a mature age, therefore I feel that, that represents a vast majority of the consumer. The circle in my logo is to represent all the target audiences/consumers that there is and it brings them together as a whole consumer. As you can see, some of the circle is chopped off by the letters ERH. This represents the target audience that I haven't appealed to with my magazine and it also supports my idea of my audience being a vast majority of the consumer as only a fraction of the circle is cut off.
I want to show attention to detail and give a reason for everything I've done for my magazine. Therefore I feel that I've not just made up any logo and stuck it on the contents page without any meaning. So that's why i brought in my target audience as part of my inspiration. Also the writing 'Media' is put directly under the ERH to therefore show that my publisher is named ERH Media. Also note that the final Logo I include on my Contents page will be more sharper and less pix-elated. The background will not be white, but clear.